Employment History 

Las Vegas Sands—Las Vegas, NV
May 2022 to November 2025, Director of UI/UX

Led the UI/UX discipline for casino products, establishing a company-wide Studio Design System and documentation framework. Partnered with the Executive Director of Design to define creative strategy and product roadmap. Built and mentored a ten-person UX team, guiding them through research, concept development, and final execution. Collaborated with product and engineering to refine agile workflows and deliver functional, user-driven experiences.

Skava—San Francisco, CA
July 2015 to April 2022, Senior Designer

Served as senior designer and design lead on digital and in-store initiatives for global retail brands including Adidas, Reebok, and Apple. Designed responsive interfaces, interactive kiosks, and companion apps for European markets. Collaborated with engineering to ensure design fidelity and seamless implementation across platforms.

Zynga—San Francisco, CA
June 2012 to May 2015, Senior UI/UX Designer

Redesigned the mobile experience for Zynga Poker, contributing to concept development, interface design, and animation. Helped transition the product into Unity and created documentation to support team adoption of new workflows.

Organic—San Francisco, CA 
August 2011 to June 2012, Interactive Designer

Contributed to the UX and interface design of WalmartOne, a global intranet and social platform for Walmart and Sam’s Club employees, ensuring brand consistency and usability across web and mobile.

Signal to Noise–Formerly Agency.com—San Francisco, CA
June 2007 to August 2011, Interactive Designer

Created interactive display systems for Apple iTunes and Nike, producing rich media campaigns across multiple formats. Designed ads that enabled users to preview music, videos, or customize products before purchase, driving engagement and direct conversions. Partnered with engineering to transition Apple campaigns from Flash to DHTML and JavaScript, ensuring smooth cross-platform performance.

Non-profit Community Support

TRADICION PERUANA CULTURAL CENTER (San Francisco, CA)
Multimedia Design––October 2001 to 2019 

Participate on an on-going basis in the development and creation of a variety of promotional projects including the creative execution of a new identity package for the not-for-profit center and other support materials such as CD covers, booklets, posters, invitations, programs and documentary DVDs

Professional Awards

Zynga Poker:
Poker Genius Feature
San Francisco, CA (2012)

Citation of Excellence in the ADDYS:
Word Investigation Poster Series
Columbus, OH (2005)

Core Experience

Creative Direction 
Team Leadership & Development 
Visual Design
UI/UX Design
Interactive Prototypes
Web & Mobile Design
Brand Identity
 

Brands

Adidas, Apple, eBay, Eli Lilly, Genentech, HBO, JCPenney, Las Vegas Sands, Nike, Skava, Walmart, Zynga
 

Computer Skills

Design & Prototyping: 
Figma, Adobe Creative Suite, Sketch, InVision, Balsamiq, Unity3D

Web Tools: 
Squarespace, WordPress, HTML, CSS
 

Education

Academy of Art University,
San Francisco, CA
BFA in New Media Design